There is nothing diluted about Trace Adkins. No filters. No pretense. Just honest human emotion delivered with an openness that results from surviving life’s hardships and gaining a deep self-awareness along the way.
So it’s ironic that Adkins delivers one of the most raw and honest observations on life on the “other side of 40” in “Watered Down” the first single from his BBR Music Group/Wheelhouse Records LP, Something’s Going On, which he will debut Friday, March 31 on “Today” in the 9:00 a.m. ET hour, which he will once again co-host.
In the slow-burning rumination on achieving insight with age, Adkins is fully aware of the adjustments and boundaries, but still maintains his edge, grit, and power as an artist. It is the cut Adkins points to as the truest reflection of his career and life to date.
“It is all autobiographical. It really is,” he said. “I’ve never done a record and finished it and said, ‘OK, this is my favorite cut off this album.’ But this time, there’s no bones about it. This is my favorite cut. It just is. It speaks to my soul.”
Fans can view the official music video below, featuring Adkins enjoying a simpler life and slower pace on a Nashville farm.
Tonight, Adkins takes the music directly to his fans with a LIVE iHeartCountry Album Release Party from the iHeartRadio Theater in New York City, including a Q&A and performance that will be streamed across iHeartMedia’s 147 Classic Country and Mainstream Country stations on Monday, April 3rd.
