The touching music video from the buzzing country acts mirrors and even magnifies the sentiment of the song, encouraging self-acceptance, self-love and reminding people that they are special in their own way. It celebrates the uniquities that color our world with Parmalee and Blanco sharing tokens of appreciation to a joyous cast of characters
Premiering on CMT earlier this week, Parmalee’s Matt Thomas told the new outlet that the video “captures the meaning of self love and shows that everyone is special in their own way,” and that he had “many emotions” when watching the video for the first time. The visual was also displayed on the Viacom CBS billboard in Times Square and featured on CMT, CMT Music and CMT.com
“Just The Way” was released just before the holidays and has since been garnering online attention, earning more than one million streams last week alone and inspiring fans to create their own videos to the tune on social media platforms like TikTok, in a similar viral fashion early on in its journey as Blanco’s double platinum international smash single “The Git Up.”
Friends for several years, this is the first time Parmalee and Blanco have worked together and it appears to only be the beginning. This year, the Country quartet and TrailerTrap creator will set out on the road together for their co-headlining Just the Way Tour hitting multiple cities beginning at the Gramercy Theater in NYC on March 25.
Let us know what you think of “Just The Way” music video by either leaving a reaction at the bottom of the post or by sending us a tweet at @CS_Country.