Tegan Marie spreads the light with the world premiere of her official music video for “Keep It Lit” today.
Filmed in Idyllwild, CA, aboard a retro green bus, the video was directed by Veronica Zelle and executive produced by Frank Simonetti (Tegan Marie’s co-managers). Having produced videos for Justin Timberlake, Madonna and Britney Spears, Zelle was a perfect match for the rising star’s young and fresh sensibility.
A coming of age vignette, “Keep It Lit” takes Tegan Marie on a journey through wide-open lands. Sharing her light with the people she meets, it’s a thinly veiled metaphor for her last couple of years in Nashville.
“Veronica saw what I was feeling when we wrote the song,” shared Tegan Marie. “It’s about celebrating the people that come into our lives, and that was what the video became.”
All aglow, Tegan Marie will celebrate the release of “Keep It Lit” at Opry at the Ryman in Nashville tonight.
Check out the music video for “Keep It Lit” below, and make sure to catch it on CMT Tuesday next week and Disney Channel next Friday!