Danielle Bradbery builds upon the emotional story of her current single, “Worth It,” with an artful music video.
The compelling video directed by Shaun Silva, and filmed at the Country Music Hall of Fame in Nashville, opens with Bradbery navigating an empty theater, speaking to the journey of the song and the impact of its powerful lyrics,
“‘Cause I’m worth it / You’re crazy, baby, if you think that I don’t know it / I ain’t afraid to walk away / If you can’t see it, believe it / And give me the love I’m deserving / ‘Cause I know I’m worth it.”
It culminates as she envisions herself performing on the empty stage in a moment inspired by a similarly iconic scene in the popular film The Greatest Showman.
“This song was one of my favorite tracks on the album from the start, but it’s really taken on a life of its own since we released it,” said Bradbery. “It’s been so great to hear my fans’ stories about how they identify with the message and I’m so proud of this visual element we created to continue telling the story.”
“Worth It,” written by Bradbery together with Jeff Pardo and Molly Reed, carries the emotion and confidence to be vulnerable that Bradbery was able to capture with her first foray into songwriting for her sophomore album, I Don’t Believe We’ve Met.
Check out the music video for “Worth It” below.