The visual made its official world premiere over the weekend on CMT’s Hot 20 Countdown before hitting digital streaming platforms. The personal song was inspired by advice from Jimmie’s grandmother and is currently approaching Top 40 on the Mediabase Country Chart after debuting as the 2nd Most Added song at Country radio.
Drawing inspiration from the honest and self-reflective nature of the song, the video, directed by Ford Fairchild, brings “Best Shot” to life with a look back through Jimmie’s journey to becoming the man he is today. With family photos and home movies from his childhood, the video showcases Jimmie’s more introspective side however it’s evident in the behind-the-scenes video for “Best Shot,” that the gregarious singer’s personable demeanor, which fans have come to know from his docu-series “Jimmie Allen All In,” is unshakable.
“To me ‘Best Shot’ is about accepting that we all have flaws, we all make mistakes and we’ll all experience a few bumps in the road but all of those hardships lead us to where we are today so at the end of the day, what really counts is that you’re trying your best and giving life your all,” said Allen. “My family has always been such a large part of my journey so it was incredibly special for me to incorporate them into my first-ever music video. It’s a really cool full circle moment to be able to share with them.”
Watch the music video for “Best Shot” below: