Acclaimed Country singer-songwriter Cam has released the video for “Diane”, the first single off her highly anticipated forthcoming sophomore album coming later this year via Arista Nashville/RCA Records.
The video was shot in Los Angeles, CA and directed by Daniel Carberry (Betty Who, Rise Against and more), who also directed the video for Cam’s breakout hit “Mayday” released in 2016.
“The general theme of women speaking to women and being honest in a really difficult situation that neither one of them chose. I wanted to make sure that a lot of people that have been through this feel like this wasn’t sensationalized — because this is a lot of people’s story,” Cam told PEOPLE about what message she wanted to portray in the visual. “I’ve seen people in crowds now that sing the s— out of this song; they’re owning all these lyrics. So I wanted to get it right and make it raw and real and mean something.”
The stunning retro visuals take you through the journey of infidelity.
Says the singer, “It’s the apology so many spouses deserve, but never get. The other woman is coming forward to break the news to the wife about an affair, respecting her enough to have that hard conversation, once she realized he was married. And in true country fashion, I’ve set the whole raw story to upbeat music, so you can dance while you process it all.”
Watch the full music music video below: