Steven Tyler’s New Song is the Official Anthem for Professional Bull Riders

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After wrapping up the most successful first half in its 24-year history, Professional Bull Riders (PBR) has announced a new relationship with GRAMMY® award-winning Rock and Roll Hall of Fame Icon, Steven Tyler.

Tyler’s new song “Hold On (Won’t Let Go)” will be the new anthem driving PBR’s television broadcast openings on CBS and CBS Sports Network while helping kick off live events.

“Hold On (Won’t Let Go)” will be heard by fans at the beginning of each PBR on CBS television broadcast, in arenas holding PBR events coast to coast, and throughout PBR’s advertising and marketing, including a social media campaign kicking off next week. The song was written by Tyler along with five-time GRAMMY® award-winning songwriter Poo Bear and Jared Gutstadt, who has written for Brad Paisley, Lynryd Skynyrd, Dierks Bentley and others. It was co-produced by Tyler and nine-time GRAMMY® award-winner T Bone Burnett.

“Hold On (Won’t Let Go)” also appears on Tyler’s highly anticipated new debut solo album, “We’re All Somebody From Somewhere,” available now on Dot Records, underneath the Big Machine Label Group umbrella.

“The toughest 8 seconds in sports is staying on the back and riding that bull,” and Tyler. “A musician’s whole career is judged in 8 seconds or less. Whether it’s a song on the radio or a performance, there’s no better anthem for the spirit of the game and the big win than ‘Hold On (Don’t Let Go)’.”

Steven Tyler and Poo Bear are clients of WME | IMG, the parent company of PBR.

Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.